Freeview Play is coming to Android TV, thanks to a new agreement between Freeview and Google. British viewers will easily find and discover the shows they love. Freeview Play is already the UK’s fastest-growing TV platform with 7 million active monthly users.
Android TV users will have access to over 85 live Freeview channels as well as 20,000 hours’ worth of on-demand content from channels such as BBC iPlayer, ITV Hub, All 4, My 5, UKTV Play, CBS Catchup Channels UK and Horror Bites. The viewer experience has been designed and developed by both organisations to ensure both prominence and discoverability for public service and advertising-funded television.
New TVs with this functionality are ready to launch within the near future and will add more excellent choice for consumers looking to purchase a new TV. There are currently over a thousand Freeview Play models consumers can choose from.
Jonathan Thompson, CEO at Freeview platform operator, Digital UK, said, “This deal highlights the importance of both live and on-demand content for British viewers. We are delighted that with Freeview Play, Android TV will provide access to the very best TV shows to even more people without the need of a subscription.”
Shalini Govil-pai, Senior Director of Product Management for Android TV, Google said, “Freeview Play brings together content from the most widely used providers in the UK. We are thrilled to offer Freeview Play on Android TV, so UK consumers have access to the live and on-demand content they love.”
Source: Digital TV News
