Hybrid broadcast broadband TV (HbbTV) is a European digital TV standard and has transformed into a global initiative in the last five years. The end goal is to harmonise the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set-top-boxes and multiscreen devices. This specification is based on elements of existing standards and a variety of web technologies.
The primary goal of HbbTV is to enhance the video user experience for consumers, this global initiative provides users with a whole host of interactive services via broadcast and broadband networks. HbbTV features incorporate existing specifications from other standards including OIPF, CEA, DVB, MPEG-DASH and W3C.
Catch up TV
Video on Demand
The diagram below outlines the infrastructure of the HbbTV Module within DTVKit:
HbbTV has been deployed in over 36 countries and powers a total of 44 million devices worldwide. There is a reason why this global initiative is used so widely, and that is because it has a range of benefits available to you and your end user.
Complies with Industry Standards
HbbTV itself is not only a global initiative, but it also is an industry standard. It is based on elements of existing standards and web technologies including OIPF, CEA, DVB, MPEG-DASH and W3C.
Access to Advanced Services
Users have access to a variety of advanced services on their TV, via a single device. These advanced features consist of broader content from TV providers - ranging from traditional broadcast TV, video-on-demand and catch up TV.
This software allows for easy porting onto client hardware or third party software. This results in saving you time, meaning you can invest your time in other beneficial areas.